THE STORY BEHIND

BRAND

The name Bentala (ben.ta.la) comes from an ancient Indonesian language which means earth. As the name suggests, Bentala takes inspiration from beautiful Indonesian nature and rich heritage. Bentala was born to create a unique olfactory dialogue as a grounding reminder of roots, growth, and transformation.  

Bentala believes stories can be told through scent. Our vision is to inspire every individual journey through fragrances. Each creation is crafted not only to be worn, but to be felt- an intimate companion for the milestones, the everyday, and the moments in between. This profound philosophy lies at the very core of the brand’s essence. Bentala encourages individuals in modern society to be inspired to grow while remaining grounded.

FOUNDING STORY

Our founder’s love for nature and science sparked an exploration of how scent could be more than a luxury – How it could become a language of meaning.  As an Indonesian-born who likes to travel, a vision came inside a small perfume shop in Turkey where the idea between fragrance and emotion bond revealed its quiet power. Established in Bali in 2024, Bentala commits to build a fragrance house that celebrates Indonesian essence.

INDONESIA
One glimpse of its archipelago and you’re spellbound. Emerald rice terraces cascading down hillsides, mist-shrouded volcanoes rising from the horizon, warm shores where waves meet soft sands, and cities alive with color, aroma, and rhythm — all these forms the soul of Indonesia.

‘Indo’ meaning ‘Indian’ and ‘nesos’ meaning ‘islands’ in Greek, this archipelago of over 17,000 islands is home to hundreds of cultures, languages, and traditions. From Sumatra’s wild rainforests to Bali’s sacred temples, Indonesia has been a muse for artists, a journey for seekers, and a wellspring of life and inspiration for generations.

A MOSAIC OF CULTURE AND NATURE
Indonesia shelters one of the richest biodiversities on earth: lush tropical forests, vibrant coral reefs, and rare wildlife. More than 300 ethnic groups call these islands home, each carrying its own rituals, crafts, and flavors — weaving a living tapestry of heritage.

DESIGN INSPIRATION

Every detail of the bottle is thoughtfully designed to elevate your experience because it is more than a vessel – a work of quiet craftsmanship.

The wooden cap, made of Ashwood, is chosen not just for its beauty, but for the story it carries and grounding presence. Ashwood is known for its strength and grace – resilient, rooted, timeless. There’s warmth in its touch. Its smooth texture carries story that is shaped by time. We carefully selected the material because it echoes a story: grounded, evolving, and deeply personal.

The exquisite textured label and the embossed details are a show of subtle imprint and symbol of craftmanship. Every packaging paper texture aligns to the bottle label showing harmony between inside and outside of the product.  

The inner page designed like a chapter of a book telling stories that is ready to be unfold. The overall packaging materials are made of paper symbolizes blank canvas ready to write your own story.

SUSTAINABILITY

Luxury, to us, means caring - deeply and intentionally. From thoughtfully sources ingredients to refined design, Bentala embraces quieter and subtle things that speak volume. We preserve the natural oil color of the fragrance oil (no added colorants in any of our products). And the entire product line is made in more sustainable packaging with minimum plastic usage.

With each product purchase, we give back 1% for the planet by supporting sustainable projects. Because as a brand we should leave a trace of positive meaning.